Volkswagen is shifting gears to dominate China's booming new energy vehicle (NEV) market, unveiling ambitious plans at the China International Import Expo (CIIE) in Shanghai. Robert Cisek, CEO of Volkswagen Brand China, told CGTN the automaker aims to deepen local partnerships and accelerate R&D to stay competitive in the world's largest EV arena.
⚡ The Roadmap to Electrification
With NEV sales in the Chinese mainland surging 30% year-on-year, VW is betting big on smart tech and battery innovation. Cisek highlighted plans to launch "affordable, high-performance EVs tailored for Chinese consumers" by 2025, leveraging local supply chains to cut costs. 🌱
🤝 Teamwork Makes the Dream Work
VW isn’t going solo—Cisek emphasized collaborations with Chinese tech giants and startups to co-develop AI-driven features and charging infrastructure. "Local expertise is key to winning hearts here," he said, nodding to partnerships that blend German engineering with China’s digital ecosystem. 💡
As global automakers race to electrify, VW’s China playbook could set the pace. Stay tuned for more sparks! 🔋
