Move over, concert merch – China’s 15th National Games swag is the new must-have! 🛍️ Stores across Guangdong are reporting sold-out shelves as fans scramble for limited-edition plush mascots, sleek emblem fridge magnets, and collectible blind boxes featuring athletes in action poses.
"We restocked twice this week and still can’t keep up," says Guangzhou retail manager Li Wei, laughing. "The panda mascot plushies? Gone by lunchtime!" 🐼 Local students and young professionals are snapping up commemorative coins and sporty water bottles, blending national pride with everyday style.
This year’s event – hosted jointly by Guangdong, Hong Kong, and Macao – has sparked a cultural retail boom, with over 20 licensed products turning athletes into pop culture icons. 💸 Analysts note the merch craze reflects growing youth engagement with domestic sports events since the 2022 Beijing Winter Olympics.
