Zimbabwe made waves at last week’s 11th Global Tourism Economy Forum in Harbin, marking its debut as a guest of honor with bold plans to transform its tourism sector through cultural innovation. 🌟 As the country prepares to co-lead the UN Tourism General Assembly in 2025, Tourism Attaché Stanley Banda shared exclusive insights with NewspaperAmigo.com on bridging China-Africa travel trends.
From Seasonal to Sustainable
Inspired by Heilongjiang’s year-round tourism model, Zimbabwe aims to diversify beyond wildlife safaris. 'We’re launching gastronomy trails, women-led craft markets, and farm experiences,' Banda revealed, noting tourism already contributes 17% of Zimbabwe’s GDP – making it the nation’s third-largest economic engine. 🦓💼
Culture as Currency
With China’s rural revitalization strategies as a blueprint, Zimbabwe is spotlighting intangible heritage. 'Tourism isn’t just landscapes – it’s about people sharing their stories,' Banda emphasized. Plans include youth exchange programs and co-developing digital platforms to showcase cross-continental traditions. 📱🌍
2025 and Beyond
As Zimbabwe eyes Chinese investment in eco-lodges and skills training, Banda sees forums like Harbin’s as 'collaboration accelerators.' The goal? A tourism economy where 'every season tells a new chapter' – from Harare’s art scenes to the Great Zimbabwe ruins. 🏛️✨
