Apple’s iPhone shipments in the Chinese mainland dropped 19% in Q1 2024—their steepest decline since 2020—as Huawei’s new launches tightened competition. According to Counterpoint data, Apple’s market share fell to 15.7%, nearly tying with Huawei, which surged to 15.5% thanks to a 70% sales jump 🚀.
Shifting Market Dynamics
Vivo now leads China’s smartphone market, with Apple slipping to third place. Huawei’s revival, driven by its Mate 60 and Pura 70 series, has reignited its premium segment dominance. Analysts credit Huawei’s growth to overcoming U.S. sanctions and offering features like fast charging, which recent iPhones lack 🔋.
Can Apple Bounce Back?
To counter the slump, Apple rolled out discounts, slashing iPhone prices by up to ¥1,300 ($180). Counterpoint’s Ivan Lam predicts Q2 sales could rebound with new color options and promotions. Still, weekly improvements remain slow ⏳.
What’s Next for China’s Market?
China’s smartphone market grew 1.5% in Q1, marking two straight quarters of growth. TechInsights forecasts Huawei could claim 19% market share in 2024, selling 10M Pura 70 units. Will Apple’s upcoming moves reclaim its crown? 👀
