In the fast-paced world of China's automotive market, speed is the name of the game 🏎️. Johannes Roscheck, president of Audi China, emphasized this during an interview at the 7th China International Import Expo (CIIE) in Shanghai, calling the market 'extremely dynamic' and highlighting the need to keep up with what he dubbed 'Chinese speed.'
\"Chinese customers are open to innovations,\" Roscheck told CGTN, pointing to the rapid adoption of electric vehicles (EVs) and smart tech as key drivers. For global brands like Audi, this means accelerating R&D cycles and tailoring tech to local tastes. Think AI-powered dashboards and next-gen EVs 🚀.
'Adapting isn’t optional—it’s survival,'
he added, nodding to China's role as a trendsetter in green mobility and digital integration. With the CIIE spotlighting cross-border partnerships, Audi’s push aligns with the mainland's shift toward sustainable growth—a win for eco-conscious Gen Z shoppers 🌱.
For young professionals and entrepreneurs eyeing Asia’s markets, Roscheck’s insights underscore a universal truth: In China, innovation waits for no one.
