Japanese beauty giant Shiseido is betting big on China's market potential, with its China CEO Toshinobu Umetsu declaring "unwavering determination" to expand operations at the 7th China International Import Expo (CIIE). 💄
Speaking to CGTN, Umetsu praised Chinese consumers as "very strong" drivers of growth, calling China "a really important international market" for the 150-year-old company. The announcement comes as global brands increasingly view China as essential for long-term success despite economic headwinds.
🔑 Key takeaways: • Shiseido sees innovation partnerships as crucial for China strategy • Market responsiveness to trends like "guochao" (China-chic) remains priority • CIIE platform strengthens cross-border business connections
With China's beauty market projected to hit $96 billion by 2027 (Statista), Shiseido's commitment signals confidence in Asia's economic powerhouse. The company currently operates 26 brands in the Chinese mainland.
