Meet Yu Haiyang – the visionary transforming rural tourism in China’s coastal Shandong Province. Born in Yandunjiao Village (dubbed the 🌟'most beautiful fishing village'), Yu traded Singapore’s corporate grind for a life reimagining tradition.
His homestay isn’t just a place to sleep – it’s a time capsule of coastal culture. Think driftwood furniture salvaged from the Yellow Sea 🪑🌊, walls lined with jars of shrimp sauce aged for *three years*, and hands-on experiences like net-mending workshops. 'I want guests to feel like they’ve stepped into their ancestral home,' Yu tells us.
📈 With young travelers craving #AuthenticExperiences over generic hotels, Yu’s model taps into a booming market. Over 70% of his guests are under 35, drawn by TikTok videos of sunrise fishing trips 🎣 and seaweed-roof architecture.
Local officials say homestays like Yu’s have boosted village income by 200% since 2020. Next project? A 'floating homestay' built on refitted fishing boats – because why should pirates have all the fun? ⚓️
