Move over, generic logos – the emblems of the 2022 Beijing Winter Olympics and upcoming 2024 Paris Summer Games are serving major cultural realness! 🎨 Let’s decode these visual masterpieces that blend Olympic spirit with local flavor.
Beijing’s snowflake-inspired design (above) wove together:
• Traditional ‘Chinese knot’ motifs symbolizing unity
• Dynamic lines mimicking ice sports
• The Chinese character ‘Winter’ in sleek calligraphy
Meanwhile, Paris is flipping the script with:
🔥 A gold medal-shaped Marianne (French liberty symbol)
💇♀️ The revolutionary Phrygian cap reinterpreted as a flame
🎭 Art Nouveau typography nodding to 1924 Paris Games
“These emblems aren’t just pretty graphics,” says design analyst Lila Chen. “They’re visual handshakes – honoring heritage while speaking Gen Z’s design language.”
Which emblem gets your gold medal vote? Let us know using #OlympicVibes! 🏅
Reference(s):
Celebrating heritage: Emblems of the Beijing and Paris Olympics
cgtn.com