Get ready for double the luck in 2024! 🧧 China just revealed its official ‘Happy Chinese New Year’ mascot – a vibrant dragon symbolizing power and prosperity – during a star-studded ceremony in Beijing. Forget Game of Thrones dragons; this cultural ambassador will spearhead Lunar New Year celebrations from Paris to Peru!
The Ministry of Culture and Tourism’s annual tradition, launched in 2023, taps into the Chinese zodiac (who else is a Year of the Dragon? 🙋♂️) to create a bridge between tradition and TikTok generations. Cultural leaders and global guests gathered to share the design story – expect dragon dances with a digital twist and AR-powered red envelopes! 🎆
Psst… While details are still under wraps, insiders say this mascot will appear in 100+ countries, blending calligraphy motifs with ‘dragon aesthetics’ trending on social media. Mark your calendars for February 10 – the Year of the Dragon is coming in hot! 🔥
