Get ready, football fans! China Media Group (CMG) and Spain’s iconic La Liga have just inked a groundbreaking media rights deal that’ll bring the magic of Spanish football to screens across the Chinese mainland. 🏆 From the 2024-25 season, CMG will broadcast all La Liga matches on TV and digital platforms—so no one misses a Messi-level moment. 📺⚡
What’s in the Deal?
Beyond live games, the partnership will focus on youth development and tech innovation. La Liga boss Javier Tebas told CMG he’s eager to share strategies to boost China’s football scene: \"We want to grow the game together—on and off the pitch.\" 🤝
Kicking Off at the Right Time 🕒
Ever missed a late-night El Clásico? Not anymore! La Liga has already adjusted match timings (yes, including Real Madrid vs. Barcelona!) to suit Chinese viewers. Tebas teased more collabs with CMG to tailor content for fans. ⏰🇨🇳
This isn’t just about goals—it’s a cultural touchdown. As Tebas put it: \"Football connects us.\" 🌐💬 With 1.4 billion potential new fans tuning in, this deal could redefine how sports bridge continents. ⚡️
