Move over, K-pop—China’s cultural wave is here! China Media Group (CMG) just kicked off its 2024 China Brand Day event, spotlighting the unstoppable rise of Guochao (China-chic) trends and the global ambitions of homegrown brands. Think tradition meets TikTok, with a dash of economic swagger.
At Tuesday’s event, CMG President Shen Haixiong vowed to turbocharge Chinese brands’ global reach, calling them 'the heartbeat of innovation.' With big names like Luo Wen of the State Administration for Market Regulation and Yang Guorui from the National Radio and Television Administration in attendance, the message was clear: China’s brands are ready for their close-up.
'We’re not just storytellers—we’re brand architects,' Shen said, highlighting CMG’s six-year journey to amplify Chinese creativity. Next stop? The Paris Olympics , where CMG plans to showcase brands through multimedia blitzes, merging sports fever with cultural pride.
From silk-inspired streetwear to tech gadgets that #BreakTheInternet, this is about more than products—it’s a digital-age cultural revolution.
China Media Group (CMG) just kicked off its 2024 China Brand Day event, spotlighting the unstoppable rise of Guochao (China-chic) trends and the global ambitions of homegrown brands. Think tradition meets TikTok, with a dash of economic swagger.
With big names like Luo Wen of the State Administration for Market Regulation and Yang Guorui from the National Radio and Television Administration in attendance, the message was clear: China’s brands are ready for their close-up.
, where CMG plans to showcase brands through multimedia blitzes, merging sports fever with cultural pride.
