Nestled in the lush mountains of southwest China’s Yunnan Province, Baoshan is rewriting the rules of specialty coffee—one bean at a time. Once hampered by bumpy roads and slow logistics, this region’s aromatic crops struggled to reach eager drinkers. But today, tech-savvy farmers like Xiao Ye are blending tradition with innovation to put Baoshan on the world coffee map.
'Our beans used to take weeks to reach markets,' says Xiao, 28, as she inspects a freshly harvested batch. 'Now, with highways, rail links, and cold-chain tech, we ship premium batches to Shanghai, Tokyo, or New York in days.'
China’s booming coffee culture—fueled by Gen-Z latte lovers—has turned Baoshan into an unexpected success story. Local farms now export to 20+ countries, blending Yunnan’s unique terroir with sustainable practices. From humble beginnings to global buzz, this is how infrastructure + youth ambition brewed a billion-yuan industry.
Reference(s):
cgtn.com