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Moose Madness Hits Harbin: How a Plush Toy Conquered Hearts ❄️🦌

Move over, pandas—there’s a new cultural icon in town! 🎉 Harbin, China’s frosty winter paradise, has unveiled its latest sensation: The Harbin Moose, a plush mascot blending folklore, environmental pride, and pure whimsy.

Inspired by the region’s historic ties to deer species and its icy charm, this fluffy ambassador has become an instant must-have souvenir. 🛍️ Locals say it captures Harbin’s resilience ('We thrive in the cold—just like the moose! ❄️'), while tourists are snapping selfies with it at ice festivals and historic sites alike.

🌏 Why it matters: Beyond the hype, the moose reflects a growing trend of cities using playful symbols to celebrate heritage and boost tourism. For young travelers and culture buffs, it’s a quirky bridge between tradition and modern fun—perfect for the TikTok generation. ✨

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