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Winter Sports Heat Up 🏒: ISU Chief Talks Growth & China’s Rising Role

Gliding into the spotlight, International Skating Union (ISU) President Kim Jae-youl championed China's winter sports revolution in an exclusive interview with CGTN Sports Scene. From ice rinks to national pride, here's why the world is watching ❄️.

China's Ice & Snow Ambitions

Kim highlighted how China's post-Olympic momentum has turned \"snowballed interest\" into year-round engagement. \"Youth programs and high-tech venues are redefining access,\" he said, nodding to initiatives like the ‘300 Million People on Ice’ campaign 🚀.

The Global Freeze Frame

With climate challenges looming, Kim emphasized sustainable event planning and AI-driven training tools shaping athletes’ futures. \"China isn’t just participating—it’s innovating,\" he added, pointing to VR skating sims gaining traction among Gen-Z audiences 🕶️.

Beyond the Podium

The ISU leader sees cultural exchange as winter sports’ secret weapon: \"When a teen in Shanghai shares TikTok clips with a skater in Oslo, that’s how we melt borders.\" 🌏✨

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