Meta Steps Up Transparency Game with New AI Labels
Starting in May, your Facebook and Instagram feeds will look a little more transparent! 💻 Meta just announced it'll slap \"Made with AI\" labels on synthetic videos, images, and audio – part of its plan to combat misinformation as AI tools become as common as TikTok dances.
The update expands Meta's current policy beyond just doctored videos. Two tiers of labels will roll out: a general one for AI-generated content and 🔴 super visible warnings for media that could \"significantly mislead people on critical issues\" – whether made via AI or old-school Photoshop wizardry.
\"We're shifting from removing content to giving context,\" explained Meta's VP of Content Policy Monika Bickert. The move aligns with Meta's pledge to use invisible watermark tech (like digital fingerprinting) to detect AI content from competitors like OpenAI and Google.
While Facebook, Instagram, and Threads will get the new labels first, WhatsApp and Meta's VR headsets operate under different rules. One thing's clear: as AI-generated memes and deepfakes flood our feeds, Meta's betting that transparency = trust. 🛡️
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Meta says it will start labeling AI-generated content in May
cgtn.com