Move over, fast fashion—China's Gen Z is rewriting the rulebook for consumer culture! As the world's second-largest economy shakes off pandemic dust, young shoppers are fueling a retail renaissance that's equal parts TikTok trends and eco-conscious vibes. 🌱
Joyce Zhu, president of Ingka Centres China, tells NewspaperAmigo.com that post-COVID priorities have created 'new opportunities through changing consumption patterns.' Translation? Think neon-lit experience centers where you can test AR makeup filters while sipping bubble tea, not just racks of clothes. 🧋✨
Three trends lighting up 2023:
#ExperienceEconomy: Mall visits now mean DIY pottery workshops first, shopping second
Green Wallet Power: 68% of urban millennials prefer brands with carbon-neutral pledges (bye-bye plastic packaging!)
Local Pride: Homegrown cosmetics brands outselling international rivals for the first time 🥇
While Western brands scramble to keep up, analysts say this shift could add $1.2 trillion to the Chinese mainland's consumer market by 2025. For global entrepreneurs? It's time to swap 'Made in China' thinking for 'Designed With China' collabs. 🤝
