Move over, TikTok trends—China’s museums are stealing the spotlight! A wave of creativity is transforming ancient artifacts into Instagram-worthy experiences, blending history with matcha lattes and midnight adventures.
From Xi’an to Shanghai, young crowds are swapping streetwear for Hanfu (traditional attire) to pose beside 2,000-year-old relics. Museums aren’t just displaying history—they’re living it. The Shanghai History Museum now serves coffee in Tang Dynasty-style cups, while night tours turn exhibitions into immersive light shows.
2023 was a record-breaking year: over 1.29 billion visits flooded China’s 6,000+ museums. And guess who’s leading the charge? Gen Z! Born in the 2000s, they’re snapping up museum tickets and cultural tours 9x more than in 2022, proving ancient dynasties can totally be #MainCharacter energy.
“It’s not just about looking at vases,” says a 21-year-old visitor in Luoyang. “You’re sipping tea where emperors once walked. It’s history you can taste.”
As museums partner with brands to create merch and viral exhibits, one thing’s clear: China’s cultural heartbeat is beating louder than ever—and Gen Z is dancing to its rhythm.
Reference(s):
Surge in China museum visits as passion for traditional culture grows
cgtn.com