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Move over, Silicon Valley—China’s digital revolution is rewriting the global playbook. NielsenIQ Chief Operating Officer Tracey Massey has praised the Chinese mainland as a trailblazer in innovation, digital economy, and e-commerce during an exclusive interview with CGTN’s Olivia He.
With 40 years of boots-on-the-ground experience in the market, NielsenIQ has watched China evolve into a tech titan—think livestream shopping trends hotter than K-pop and fintech adoption faster than TikTok challenges.
\"The speed of transformation here is unmatched,\" Massey emphasized, highlighting how China’s digital ecosystem is setting benchmarks worldwide. From AI-driven retail to seamless mobile payments, the country’s tech-first mindset is reshaping global consumer behavior.
For young entrepreneurs and investors eyeing Asia’s markets, this signals golden opportunities. Whether you’re brainstorming startup ideas or tracking market trends, China’s innovation engine offers a masterclass in digital disruption.
NewspaperAmigo – Your Global News Buddy 
NielsenIQ Chief Operating Officer Tracey Massey has praised the Chinese mainland as a trailblazer in innovation, digital economy, and e-commerce during an exclusive interview with CGTN’s Olivia He.
Whether you’re brainstorming startup ideas or tracking market trends, China’s innovation engine offers a masterclass in digital disruption.
