When Wang Jianwen swapped his city job for muddy fields in his rural hometown, he didn’t just bring ambition — he brought Wi-Fi 📶. His mission? To turn aging farms into tech-savvy hubs by merging e-commerce with agriculture. 🚜💡
Wang’s direct-to-consumer model lets farmers skip middlemen, selling fresh produce online. But the real game-changer? Beefed-up logistics networks that slashed food waste and skyrocketed profits. 🚚➡️💰
\"Before, veggies rotted in trucks. Now, everything’s sold before harvest,\" says a local farmer. Thanks to Wang’s hustle, rural incomes have jumped by 40% in two years — proving you don’t need skyscrapers to build success. 🌾✨
His story is sparking a youth migration reversal, with Gen Z trading office chairs for tractors. Who knew TikTok and tomatoes could be such a power duo? 🍅📱
Reference(s):
E-commerce boosts rural farming: The journey of a young entrepreneur
cgtn.com