Madrid and China Media Group (CMG) are scoring big on collaboration! 🤝 At a high-energy meeting in Spain this week, CMG President Shen Haixiong and Madrid Mayor José Luis Martínez-Almeida Navasqüés pledged to strengthen sports and cultural exchanges ahead of the 2030 FIFA World Cup.
Shen called Madrid a 'vibrant gateway for East-West dialogue,' spotlighting its role in connecting cultures through sports and media. ⚽🌐 Meanwhile, the mayor emphasized Madrid's eagerness to 'build bridges' with Chinese partners, hinting at future joint events and content projects.
Why it matters? With the World Cup hosting decision looming, this partnership could turbocharge fan engagement and cross-border storytelling. Think live broadcasts, cultural festivals, and youth sports initiatives that’ll have Gen Z cheering! 🎉
Stay tuned—this collab might just redefine how we experience mega sporting events. 🚀
