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In the high-altitude fields of Tibet, pine mushrooms and potato orchids aren’t just crops—they’re lifelines. But getting these gems to global markets has long been a logistical nightmare for local farmers. Enter e-commerce guru Wang Lei, whose digital magic is flipping the script!
Tech Meets Tradition
From blockchain tracking to livestream sales, Wang’s initiatives are connecting Tibetan farmers directly with buyers worldwide. Think TikTok-style farm tours showcasing mushroom harvesting, or apps streamlining cross-border shipping.
Why It Matters
This isn’t just about better profit margins—it’s cultural preservation through commerce. As one yak-wool entrepreneur told us: \"Now my grandmother’s weaving patterns reach Paris fashion studios.\"
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