China’s latest cinematic hits are now your ultimate travel guide! 🌏 The ‘Travel with Chinese Films’ campaign launched this weekend in Hong Kong and Macao SARs, blending blockbuster magic with real-world exploration. From mythical landscapes to ancient ruins, discover how movies like ‘Ne Zha 2’ are rewriting the rules of wanderlust.
From Silver Screen to Scenic Routes
Organized by the China Film Administration and China Media Group, the initiative creates themed travel trails inspired by hit films. Think ‘movie pilgrimages’ where fans can walk through locations featured in their favorite stories! 🏔️ Major companies like Ctrip are already setting up cinema pop-ups to pitch these cinematic adventures.
Box Office Meets Passport Stamps
The timing couldn’t be better: ‘Ne Zha 2’ just smashed records as Hong Kong SAR’s top animated film debut this year. 🇭🇰🍿 American expat Steven Choi raved: ‘The visuals made me want to book tickets to the Chinese mainland ASAP!’ Meanwhile, Macao residents Carlson and Danny are planning foodie tours and museum hops after being wowed by the film’s cultural depth.
Global Rollout Ahead 🌐
With Chinese films gaining international traction, organizers plan to expand this ‘movie + tourism’ model worldwide. Zhou Yuxi of Ctrip calls it ‘a creative bridge between storytelling and economic revival’ – proving culture and commerce can be box office BFFs. 🎥💼
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'Travel with Chinese Films' campaign held in Hong Kong, Macao SARs
cgtn.com