Shanghai’s sixth China International Import Expo (CIIE) is buzzing with optimism as international brands double down on the world’s second-largest economy 🚀. With over 200,000 visitors expected, the event highlights China’s post-COVID revival and its magnetic appeal for businesses worldwide.
\"The Expo showcases ‘in China for China’ strategies,\" says Tomas Kucera, Executive Director of the Czech Chamber of Commerce in Shanghai. \"Consumer power here is unmatched—brands want a slice of this market.\" 💼
Kucera, a CIIE regular, notes pent-up savings and tech innovation are driving interest. \"Chinese consumers are ready to spend, and supply chains here propel global growth,\" he tells CGTN. European exhibitors, from luxury goods to green tech, are betting big on China’s reopening momentum.
Post-pandemic, Shanghai’s return to \"normal life\" has reignited investor confidence 🌟. For young professionals eyeing Asia, Kucera’s advice is clear: \"Understand local trends. Digitally savvy consumers here set global benchmarks.\"
