Ancient Myths Reborn: Animation Sparks Youth Culture Craze

What do mythical dragons, legendary heroes, and ancient folklore have in common with TikTok trends and pop culture merch? Everything, according to innovators reshaping traditional tales for Gen Z.

At this year’s Beijing International Film Festival, a vibrant street market buzzed with fans snapping up animated film collectibles inspired by Chinese myths. From Journey to the West-themed figurines to digitally remastered folklore shorts, creators are blending old and new to make culture #Relatable.

“It’s like time-traveling with a selfie stick,” said CGTN reporter Lucy, exploring stalls where 3D-printed terracotta warriors stood beside neon-lit Zodiac animal keychains. “Young audiences aren’t just watching stories – they’re owning them.”

Experts say this ‘playable heritage’ trend helps bridge the gap between ancient texts and smartphone-savvy youth. Animated films like Ne Zha (2019), which reimagined a Ming Dynasty legend into a blockbuster, have paved the way for merch that turns mythical icons into daily accessories.

One vendor summed it up: “When a teenager wears a White Snake bracelet or shares anime-style folklore art online, tradition isn’t fading – it’s viral.”

Reference(s):

Animating tradition: From myth to screen

cgtn.com