Fu Jiangyan: China’s AI-Powered Sock Queen Goes Viral

Meet Fu Jiangyan, the 25-year-old entrepreneur from Yiwu who’s disrupting global commerce—one sock at a time—using AI to eliminate language barriers. Dubbed the "Sock Queen," Fu’s business blends tradition with cutting-edge tech, creating viral marketing videos in 36 languages to connect with buyers worldwide.

Yiwu, known as the "world’s factory" for small commodities, is no stranger to innovation. But Fu’s approach? Next-level. She trains AI tools to generate localized content in languages from Arabic to Zulu, turning niche trends (think anime-themed socks in Tokyo or eco-conscious designs in Berlin ) into global bestsellers.

"Before AI, hiring translators for 36 languages was impossible," Fu says. "Now I chat with clients in real-time—no lost-in-translation moments!" Her TikTok-style clips, packed with humor and cultural references, have racked up millions of views, proving tech isn’t just for Silicon Valley startups.

For young entrepreneurs? Fu’s advice is simple: "AI levels the playing field. Use it to turn your 'crazy ideas' into reality."

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AI empowered sock seller in Yiwu speaks 36 languages

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