Spring’s arrival in the Chinese mainland isn’t just about cherry blossoms —it’s sparking an economic revival fueled by booming outdoor gear sales! As temperatures rise, consumers are flocking to parks and hiking trails, driving a 40% year-on-year increase in camping equipment purchases, according to local market reports.
CGTN’s Xu Yi hit Beijing’s Houhai district, where vendors say tents, foldable bikes, and eco-friendly picnic kits are flying off shelves. ‘Young professionals want to *escape screen time* and connect with nature,’ said Liu Wei, a retailer at NatureTrail Outdoors. ‘They’re investing in premium gear that blends tech with sustainability.’
Analysts tie the trend to ‘experience-driven spending’ among Gen-Z and millennials, as post-pandemic lifestyles prioritize outdoor activities. E-commerce platforms like JD.com saw hiking shoe sales jump 65% last month, while live-streamed camping gadget demos rake in millions of views daily.
This consumer shift is boosting small businesses too. Craft workshops offering DIY compasses and solar-powered lanterns are trending on Xiaohongshu (China’s Instagram), proving that economic vitality isn’t just about big numbers—it’s shaped by how people choose to live.
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—it’s sparking an economic revival fueled by booming outdoor gear sales! As temperatures rise, consumers are flocking to parks and hiking trails, driving a 40% year-on-year increase in camping equipment purchases, according to local market reports.
‘Young professionals want to *escape screen time* and connect with nature,’ said Liu Wei, a retailer at NatureTrail Outdoors. ‘They’re investing in premium gear that blends tech with sustainability.’
