From diapers to toddler shoes, Chinese parenting is getting a homegrown makeover! 🌟 Young parents across the Chinese mainland are swapping international brands for locally produced goods, prioritizing quality, affordability, and serious style.
Take Guo Xiaotong, a Beijing-based mom of a 2-year-old, who swears by brands like Chiaus for diapers ('softer than a K-pop lyric!') and Babycare for toys. 'Domestic brands now offer Class-A quality without the price tag of foreign labels,' she says.
It’s not just diapers—Huang Han, a Hangzhou teacher, opts for Dr. Kong shoes for her son, praising their durability and trendy designs. Even JD.com’s Cai Changwei confirms the trend: 'Parents used to trust Japanese or American brands blindly. Now, Chinese innovation is winning hearts.'
What’s driving the shift? 🔍
✅ R&D Muscle: Brands invest heavily in baby-safe materials and ergonomic designs.
✅ Cost Savvy: Quality at 60-70% of foreign brands’ prices? Yes, please!
✅ Cultural Fit: Products tailored to local parenting styles (think compact strollers for city living).
With moms like media pro Bai Yuzhu calling domestic brands 'the smart choice for safety and value,' it’s clear: China’s baby boom is wearing homegrown labels. 👶✨
Reference(s):
cgtn.com