Forget predictable itineraries 🗺️—China’s latest travel craze is all about surprise destinations! 🌟 Reporter Xu Yi recently tackled a ‘blind-box destination’ challenge in Tonglu County, Zhejiang, dubbed ‘China’s most beautiful county,’ to uncover the secrets behind its booming tourism.
🔍 What’s a blind-box trip? Imagine booking a mystery adventure 🤯, only discovering your destination upon arrival! Xu’s journey took her through Tonglu’s lush hills 🌿, art villages 🎨, and cozy homestays—showcasing how rural charm is winning over Gen-Z travelers craving authenticity.
💡 Local businesses are thriving thanks to creative campaigns blending tradition with Instagram-worthy experiences. From bamboo rafting to DIY tea workshops 🍵, Tonglu proves sustainable tourism isn’t just a trend—it’s a blueprint for rural revitalization. Could this model inspire hidden gems worldwide? 🌍
