China just dropped a major policy blueprint to supercharge service consumption – and it’s all about upgrading your lifestyle! 🌆 From themed senior travel trains to adrenaline-pumping sports events, the plan targets Gen-Z’s love for experiences over stuff.
Three-Pronged Game Plan
1️⃣ Revive Classics: Transportation, housekeeping, and car customization get fresh upgrades. 2️⃣ Boost New Trends: Live concerts, emotional wellness services, and immersive tourism take center stage. 3️⃣ System Overhaul: Easier market access + better financial support for businesses.
Why It Matters Now
Service spending already makes up 46% of consumer budgets – up 3.5% since 2020. "We’re building an economy that runs on quality experiences," says Commerce Ministry’s Kong Dejun. Millennials driving this shift want personalized everything – from travel to TikTok alternatives.
Global Appeal Push
With foreign visitors up 26% last year, China’s expanding tax-free shopping (95.9% sales jump in 2025!) and prepping five international消费 hubs: Shanghai, Beijing, Guangzhou, Tianjin, and Chongqing. Think K-pop concert tourism meets AI-powered hospitality. 🤖✈️
