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Luca Pappadà, an Italian film distributor with Fandango Sales, made waves at the Beijing International Film Festival (BJIFF) this week, showcasing his latest project, "Bertinelli: Great Ambitions," in the prestigious Tiantan Award competition. But Pappadà isn’t just chasing accolades—he’s on a mission to crack the code of China’s booming film industry.
In a festival buzzing with global talent, Pappadà stood out by diving headfirst into "Doubanology"—the art of analyzing Douban ratings and reviews to decode what makes Chinese audiences click. "Understanding their preferences isn’t optional—it’s survival," he told attendees during a panel discussion. His strategy? Partner with local experts to adapt storytelling for a market projected to overtake North America as the world’s largest by 2025.
Pappadà’s move mirrors a growing trend: international creators are ditching one-size-fits-all approaches to collaborate with China’s creative ecosystem. From anime-inspired blockbusters to indie dramas, the message is clear—listen, learn, and co-create. As streaming platforms like iQiyi and Tencent Video expand globally, pros like Pappadà are watching—and learning—closely.
But Pappadà isn’t just chasing accolades—he’s on a mission to crack the code of China’s booming film industry. 
"Understanding their preferences isn’t optional—it’s survival," he told attendees during a panel discussion. His strategy? Partner with local experts to adapt storytelling for a market projected to overtake North America as the world’s largest by 2025.
From anime-inspired blockbusters to indie dramas, the message is clear—listen, learn, and co-create. As streaming platforms like iQiyi and Tencent Video expand globally, pros like Pappadà are watching—and learning—closely.
