At the 2025 Shanghai Auto Show, Audi zapped into the spotlight with a high-voltage reveal of its all-electric lineup, showcasing sleek models co-developed with Chinese partners. CEO Gernot Döllner told Xu Yi of CGTN the brand is 'amping up' its 'in China; for China' strategy — proof that the German auto giant is charging headfirst into innovation tailored for the world's largest EV market.
💡What’s next? Audi plans to boost investments in R&D and localized production, plugging into the mainland’s green-tech boom. Döllner called China a 'core pillar' of Audi’s global ambitions, with consumers here set to drive 30% of EV sales by 2030.
🚗Why it matters: With rivals like Tesla and BYD racing ahead, Audi’s hyper-local approach — think AI-powered dashboards and battery tech optimized for China’s climate — could rev up its position in this ultra-competitive lane.
