Step into the future of cultural celebration at the 9th China International Festival of Intangible Cultural Heritage, where dragon boat rhythms sync with VR headsets! 🌐✨ This year’s event is rewriting tradition with digital tai chi sessions and 3D oracle bone script decoders – think Rosetta Stone meets the metaverse. 🕶️📜
Foodies, rejoice! From holographic displays of 2,000-year-old recipes to pop-up stalls serving ICH-protected delicacies, the festival proves history can be delicious. 🥟🍜 Meanwhile, entrepreneurs are buzzing about ICH IP licensing trends, as global brands collaborate with artisans to turn embroidery patterns into streetwear and porcelain motifs into tech accessories. 👗💻
Over 50 countries are participating, with visitors testing AR-powered traditional instruments and sharing their #CultureRemix takes. As one Gen-Z attendee told us: It’s like Coachella for history nerds – but with better WiFi.
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Reference(s):
Live: Dragon Boat Festival reimagined – Tradition meets tech
cgtn.com







