China Media Group (CMG) President met with International Equestrian Federation (FEI) President Ingmar De Vos in Lausanne this week, sparking talks about galloping growth for the sport in China. The high-level discussion focused on expanding equestrian culture and amplifying the Olympic spirit nationwide. 🌍🏅
With equestrianism gaining traction among Chinese youth, CMG aims to saddle up with FEI to host more international tournaments and broadcast thrilling events. De Vos praised CMG as a "key partner" in making horse sports mainstream, saying: "China’s passion for equestrianism is unstoppable." 🐴💨
Both sides agreed to collaborate on promoting Olympic values, potentially bringing elite competitions like show jumping and dressage to new audiences. Could this partnership be the golden ticket for China’s next generation of equestrian stars? Stay tuned! ⚡
