When 48-year-old Li Lin boarded a flight to Ethiopia, he thought it was just another business trip. Little did he know, he’d return with a steaming cup of destiny ☕✨.
In the highlands of Ethiopia—the birthplace of coffee—Li discovered more than beans. He found a culture where coffee ceremonies bind communities and every sip tells a story. 🌱 'It wasn’t just about the flavor,' Li recalls. 'It was the warmth, the tradition—it felt like discovering coffee for the first time.'
Fast-forward five years: Li’s company now imports over 1,000 tons of Ethiopian coffee annually to the Chinese mainland, introducing bold Yirgacheffe and Sidamo blends to latte-loving Gen Z crowds in Shanghai and Beijing. But here’s the kicker—his venture supports 5,000+ Ethiopian farmers through fair-trade partnerships. 💼🤝
'This isn’t just business,' Li says. 'It’s a bridge between continents.' And for young entrepreneurs? His advice is as strong as his espresso: 'Sometimes, the best ideas brew where you least expect them.' ☕🚀
