Movie theaters are getting a major glow-up! 🎥 IMAX China CEO Daniel Manwaring just dropped a visionary plan at the Global Civilizations Dialogue in Beijing, revealing how the company is turning cinemas into vibrant cultural hubs. No longer just for blockbuster premieres, these spaces will now host sports events, live music, and more—think of it as Netflix meets Coachella, but IRL. 🎶🏟️
Manwaring emphasized using IMAX’s cutting-edge tech and global network to foster cross-cultural connections. 🌐 'We’re creating destinations where stories transcend screens,' he said, highlighting partnerships that blend entertainment with education. For young creatives and travelers, this could mean immersive exhibits on ancient civilizations or K-pop concerts in 4K laser glory. 💫
With 80% of Gen Z craving unique experiences, this move could redefine how we engage with culture—and make your next cinema trip way more Instagrammable. 📸✨
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IMAX China CEO: Transforming theaters into multi-purpose cultural hubs
cgtn.com