South African entrepreneur Sibongile Swakamisa, founder of skincare brand MomCareCo, is on a mission to redefine how the world shops—and thinks. In her newly released manifesto on green consumption, she argues that the next five years are critical for shaping eco-conscious habits that could 'transform our planet’s future.' 🌍✨
'Sustainable development isn’t just a buzzword—it’s survival,' Swakamisa tells NewspaperAmigo.com. Her brand, which uses ethically sourced African botanicals, has become a case study in merging profit with purpose. She emphasizes that educating consumers about supply chains, carbon footprints, and mindful purchasing is key to long-term environmental wins.
Why focus on skincare? 'Your daily routine reflects your values,' she says, comparing eco-friendly choices to a 'skincare regimen for the Earth.' 🧴💚 Her manifesto outlines practical steps for businesses and individuals, from reducing plastic waste to supporting local ecosystems—a playbook she hopes will inspire Gen Z and millennials worldwide.
With climate anxiety on the rise, Swakamisa’s message hits home: 'Every purchase is a vote for the world you want.' Will her green blueprint go viral? Stay tuned.
Reference(s):
UN80: South African entrepreneur's manifesto on green consumption
cgtn.com