The White House just dropped its first TikTok video this week, jumping into the app’s viral universe with a 27-second clip. With over 170 million U.S. users, TikTok’s reach is undeniable – but the move comes with a twist. 🕵️♂️
While the official account gained 4,500 followers in an hour, former President Trump’s TikTok profile (110.1M followers) has been silent since Election Day 2024. Talk about a digital showdown! 💥
Here’s the plot twist: A U.S. law demanding TikTok’s sale or ban was set to kick in before Trump’s January inauguration. But the ex-president, who credits TikTok for boosting his youth appeal, hit pause on the ban. Now, the app has until mid-September to find a non-Chinese buyer or face removal. ⏳
Trump’s social media game is strong – 108.5M followers on X and 10.6M on his own Truth Social. Meanwhile, the White House’s X and Instagram accounts trail at 2.4M and 9.3M followers. Will Gen Z voters keep swaying political TikTok strategies? Only time – and the algorithm – will tell. 📈
