Hold onto your popcorn, folks! OpenAI is rolling out a game-changing update for its AI video tool, Sora, letting content creators call the shots on how their characters are used. Think of it as a ‘Netflix for AI-generated content’—but with copyright owners in the director’s chair. 🎥
CEO Sam Altman announced Friday that TV studios, filmmakers, and other rights holders can now block Sora from using their characters or negotiate revenue-sharing deals. The move comes as AI-generated content sparks debates over creativity vs. compensation. 💰 ‘This will take trial and error,’ Altman admitted, but added that testing starts soon.
Meanwhile, Disney has already opted out of Sora, per sources—no Mickey Mouse AI remixes for now! 🚫 OpenAI’s app, which lets users create 10-second videos using text prompts, is currently available in the U.S. and Canada. It’s facing stiff competition from Meta’s new Vibes platform and Google’s AI tools.
Why care? For Gen Z creators and digital entrepreneurs, this could mean new ways to monetize niche content—or land in copyright chaos. Stay tuned! 🔥
Reference(s):
OpenAI gives content owners more control over Sora AI video app
cgtn.com