German corporations are doubling down on Chinaโs market boom, even as EU leaders debate tougher trade rules. Mercedes-Benz CEO Ola Kaellenius fired a warning shot this week: โProtectionism would backfire on Europeโs economy.โ His message? Let the cars roll freely. ๐ฃ๏ธ
And itโs not just automakers feeling the love. A new survey by the German Chamber of Commerce in China reveals 78% of German firms see steady growth in China over the next five years. Nearly half predict annual expansion of 5-20%, with big players even more bullish. ๐ผ
Take Bosch China, for example. President Xu Daquan called China a โkey innovation hubโ after the tech giant racked up 139.1 billion yuan ($19.5B) in 2023 sales here. With 58,000 local employees, Bosch is turbocharging investments in R&D and partnerships. ๐ง
The numbers donโt lie: German direct investment in China hit a record 11.9B euros ($12.7B) last year, per the German Economic Institute. Over the past three years, companies pumped as much cash into China as they did from 2015โ2020 combined! ๐ถ
So why the rush? From electric vehicles to smart factories, Chinaโs market isnโt just hugeโitโs where the futureโs being built. And German firms arenโt missing the ride. ๐
Reference(s):
German companies embrace Chinese market amid EU protectionism concerns
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