Move over, avocado toast—McDonald’s is flipping the script in China! The fast-food giant just doubled down on its expansion, opening 1,000+ new locations in the Chinese mainland since 2023 alone. That’s over half of its global store launches!
Why China? Let’s Break It Down 
CEO Phyllis Cheung credits the boom to China’s burger-loving consumers, a rock-solid local supply chain , pro-business policies
, and tech-driven innovation (think AI menu boards and delivery drones
). Post-COVID challenges? Not stopping those golden arches!
Big Macs Meet Big Markets 
With a population craving convenience and novelty, McDonald’s is blending global staples with localized twists—like spicy chicken wings and taro pies. Plus, its partnerships with local farmers ensure 90% of ingredients are sourced domestically—a major cost-saver!
Could this be the blueprint for global fast-food dominance?
One thing’s clear: China’s hunger for Big Macs is only growing.
Reference(s):
McDonald's doubles down on China despite post-COVID headwinds
cgtn.com