British Brands Make Big Splash in the Chinese Mainland’s Luxury Market

British companies are diving deeper into the Chinese mainland’s high-end market. According to the Chinese mainland's Ministry of Commerce, British investments in the region surged by 81% year-on-year in 2023.

A recent report by CITIC Prudential Life Insurance revealed that the number of Chinese families with net assets exceeding 10 million yuan ($1.4 million) surpassed 2 million in 2023. This burgeoning wealth is fueling demand for luxury goods and exclusive services.

In a bold move, the 175-year-old department store Harrods has teamed up with renowned Michelin-starred chef Gordon Ramsay to launch a new private members' club. This collaboration aims to cater to China's affluent clientele, offering a blend of world-class shopping and gourmet dining experiences.

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British firms eye China's high-end market

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