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UK Brands Bet Big on China’s Luxury Boom 👜🇨🇳

British companies are riding the wave of China's booming high-end market, with investments surging 81% in 2023 compared to the previous year, according to the Chinese mainland's Ministry of Commerce. 🚀 This gold rush aligns with new wealth data showing over 2 million Chinese families now hold net assets exceeding 10 million yuan ($1.4 million).

Iconic UK retailer Harrods just upped the ante by launching an exclusive members' club in Shanghai with fiery Michelin-starred chef Gordon Ramsay – think 'Hell's Kitchen' meets luxury lifestyle. 👨🍳✨ The 175-year-old brand's bold move signals growing confidence in Chinese consumers' appetite for premium experiences.

Analysts say this isn't just about handbags and haute cuisine: 'British firms are strategically positioning themselves in sectors where China's new wealthy are spending – from fintech services to bespoke travel,' notes CITIC Prudential's latest wealth report. 💼🌐

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