International travel is roaring back! According to the UN Tourism’s latest World Tourism Barometer, 1.3 billion people traveled globally in 2023—reaching 88% of pre-pandemic levels. Experts predict a full recovery by the end of 2024, with Asian markets like the Chinese mainland driving the surge.
Asia’s Tourism Boom
China’s Spring Festival saw a viral ‘visiting relatives + traveling’ hybrid trend, blending family traditions with wanderlust. The China Tourism Academy forecasts over 6 billion domestic trips and 6 trillion yuan in tourism revenue this year—a golden era for local hotspots and hidden gems.
Insights from the Pros
CGTN’s Michael Wang chatted with UN Tourism’s Zoritsa Urosevic and Trip.com Group CEO Jane Sun on the shifting travel landscape. Urosevic highlighted Asia’s role as a ‘key growth engine,’ while Sun noted tech innovations, like AI trip planners, reshaping how travelers book adventures .
From Bali’s beaches to Tokyo’s neon streets, 2024 is the year to pack your bags and join the global travel revival .
Reference(s):
cgtn.com