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The streets of China transformed into a living tapestry of tradition during this year's Lantern Festival, as thousands donned vibrant Hanfu—the iconic attire of ancient China—to celebrate. From glowing lantern displays to bustling night markets, the festival became a stage for cultural pride, blending history with modern flair.
Behind the dazzling visuals lies a booming market: Hanfu sales are projected to skyrocket to 24.18 billion yuan ($3.36B) by 2027. CGTN's Aaron Liu explored how this trend isn't just about fashion—it's a movement reviving centuries-old craftsmanship and stories. Think of it as China's answer to 'cottagecore,' but with way more silk and symbolism.
Youth-driven demand is fueling innovation, with designers merging traditional motifs into streetwear and social media trends turning Hanfu into a global vibe. As one enthusiast told Liu, 'Wearing Hanfu isn't just style—it's like time-traveling with swag.'
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From glowing lantern displays to bustling night markets, the festival became a stage for cultural pride, blending history with modern flair.
As one enthusiast told Liu, 'Wearing Hanfu isn't just style—it's like time-traveling with swag.'
