Global business leaders are being called to become storytellers of China's economic evolution as foreign investment prepares for takeoff. Honson To, chairman of KPMG Asia Pacific and KPMG China, predicts a rapid rise in foreign direct investment (FDI) flowing into the country in the coming years – and he wants CEOs worldwide to spread the word.
💼 'Wherever you go, tell the China story,' To emphasized during a recent address. 'The world needs to understand China's development outcomes firsthand – from tech innovation to sustainable growth strategies.'
This isn't just corporate cheerleading. Analysts suggest young professionals and entrepreneurs should watch three key sectors:
- Green energy initiatives 🌱
- AI and digital infrastructure 💻
- Consumer market innovations 🛍️
With China contributing over 30% to global economic growth annually (World Bank data), To's message resonates beyond boardrooms. Students studying international trade patterns and Asian diaspora communities tracking home-region developments will find fresh opportunities in this narrative shift.
As cross-border collaborations multiply, the chair's call highlights a new era of economic storytelling – one where TikTok trends and startup pitches might just shape tomorrow's investment maps.
Reference(s):
KPMG China Chairman: Global business leaders should tell China story
cgtn.com