At the buzzing Beijing Auto Show this week, Rolls-Royce CEO Chris Brownridge dropped the mic on why China remains a crown jewel for luxury automakers. 🌟 With over two decades of explosive growth, China is now the brand’s second-largest market globally – and its clients are craving next-level personalization.
🚀 Last year’s launch of a Shanghai Private Office (only their second worldwide after Dubai) lets ultra-high-net-worth customers co-create literally one-of-a-kind vehicles. Think hand-stitched interiors with cultural motifs, custom paint shades inspired by Tang Dynasty art, or even built-in tea sets for connoisseurs. 🖌️🍵
Brownridge told CGTN: Chinese clients don’t just buy cars – they commission mobile masterpieces. This trend aligns with China’s luxury market rebounding 18% year-on-year, as younger entrepreneurs (age 28-35) drive demand.
💡 Fun fact: The Beijing Auto Show featured 278 new energy vehicles this year, proving China’s dual appetite for both eco-tech and opulence. Can Rolls-Royce’s upcoming electric Spectre keep up with local EV giants? Stay tuned!
