China's tourism sector kicked off the five-day Labor Day holiday with a surge in activity, revealing fresh travel patterns as adventurers swap crowded hotspots for hidden gems and smaller cities. 🌆✨
Off-the-Beaten-Path Destinations Shine
Third- and fourth-tier cities like Tianshui, Lishui, and Jinhua stole the spotlight, with travel bookings soaring 40% year-on-year via Ctrip. Meanwhile, county-level regions saw hotel reservations jump 64% and ticket sales spike 200%—proof that travelers are craving authenticity over overcrowded attractions.
Analysts say this shift reflects a blend of affordability and a thirst for unique cultural experiences. 💰🌿 'Younger travelers, especially, are driving demand for less commercialized destinations,' notes a Ctrip spokesperson.
