Labor Day Travel Boom: Hidden Gems Shine in China’s Tourism Surge

China's tourism sector kicked off the five-day Labor Day holiday with vibrant activity, showcasing diverse trends among travelers across the nation.

Rising Popularity of Lesser-Known Destinations

Interestingly, third and fourth-tier cities are gaining traction more than their first and second-tier counterparts. Places like Tianshui, Lishui, and Jinhua have seen a 40% year-on-year increase in travel bookings, according to leading travel service provider Ctrip. Additionally, county-level regions are experiencing a 64% surge in hotel reservations and a whopping 200% spike in ticket bookings.

Young travelers are seeking unique experiences and authentic cultural encounters, driving the popularity of these hidden gems. Whether it's exploring scenic landscapes or immersing in local traditions, these destinations offer a fresh alternative to the usual tourist hotspots.

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Diverse trends amid travel boom on first day of Labor Day holiday

cgtn.com