Cultural differences between China and Europe aren’t just about food or festivals—they could hold the key to solving global challenges, says expert Cui Hongjian. As director of the Department for European Studies at China Institute of International Studies, Cui argues that embracing diversity can unlock fresh approaches to collaboration, from tech innovation to climate action.
Why Cultural Differences Matter
Cui highlights that contrasting perspectives between Chinese and European societies—like balancing tradition with modernity—can spark ‘creative problem-solving’ in joint projects. Think sustainable energy partnerships or cross-border digital initiatives!
Collaboration Over Competition
While some frame China-Europe relations as a rivalry, Cui urges focusing on shared goals: ‘Differences aren’t obstacles—they’re tools.’ Recent examples include joint AI ethics research and green finance deals worth billions.
Young professionals and students globally are taking note: over 60% of Gen Z respondents in a 2024 survey said cross-cultural teamwork boosts career opportunities.
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Expert: Cultural difference valuable for China-Europe cooperation
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