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The 'Swifties' have landed in Europe! Pop superstar Taylor Swift kicked off the European leg of her Eras Tour on Thursday night, starting with four electrifying concerts in Paris. From there, she'll be spreading her magic to another 17 cities, including London, Madrid, Stockholm, Munich, and Amsterdam.
Swift's tours aren't just a musical spectacle; they're a powerhouse for the economy. In the U.S., the Eras Tour generated a whopping $5 billion in just a few months, according to research firm QuestionPro. While the exact figures for Europe are still emerging, all signs point to a vibrant, economically fruitful summer for host cities.
Notably, demand for Airbnb properties in 'Swift cities' has surged since the tour schedule was released last year. Analytics firm AirDNA reports a significant uptick in bookings during times when Swift is in town, proving that her influence extends far beyond the stage.
Europe, get ready—Taylor Swift is in the house, and the economic vibes are strong!
Pop superstar Taylor Swift kicked off the European leg of her Eras Tour on Thursday night, starting with four electrifying concerts in Paris. From there, she'll be spreading her magic to another 17 cities, including London, Madrid, Stockholm, Munich, and Amsterdam.
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